Improving Giveaways with Consolation Prizes
We’ve just released a new feature that is a win-win for participants and sponsors: Consolation Discount Codes.
- For sponsors, this feature makes Prizemojo even better at converting prospects to customers.
- For participants, it makes giveaways more rewarding.
- More interest: A discount to the sponsor or product’s store may be even more valuable to a participant than the prize itself.
- More views: Participants may be more likely to share your giveaway with friends if it includes a nice discount code.
- More sales: Thanks to reciprocity, a participant who is awarded a consolation prize is more likely to check out your store or product.
How does it work?
- The consolation prize description is listed alongside the prize.
- After the prize winner is selected, the consolation prize (your discount code) is awarded to all entrants who did not win.
- The discount code is then revealed to the entrants for use at your store.
Tips: If possible we suggest providing a discount code that is specific to the giveaway. Allowing you to more easily attribute sales.
Image Modified From: Title: Buy It Link to Original: https://www.flickr.com/photos/auntylaurie/5079656984 Creator: Laurie Avocado License: https://creativecommons.org/licenses/by/2.0/
All Comments (2)
Evonine - 06/25/2017 11:29 a.m. (direct link)
This is a great idea!